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Business

How to Avoid Making Common SEO Mistakes

There are certain things that you need to know about SEO that can save your ranking. If you are serious about getting tons of free targeted traffic to your site then you have to learn at least basic SEO. As an internet marketer, you must seriously consider getting high rankings so people can find your site when they do their searches. If you are not leveraging search engine traffic for your business, then you’re leaving a lot of money on the table. A good search engine optimizer is worth his weight in gold; both as an internet marketer and as a consultant. With SEO there are certain practices that you never want to apply to your site and we are going to tell you a few. For some reason, many internet marketers believe that SEO is a bag of tricks that is updated every month, in fact, it is the opposite.

Slow Website

You will want to stay away from the first SEO mistake and that’s to stay away from too much flash. Even though flash gives your website the “coolness” factor, it’s not really recommended when you’re doing SEO. Flash is impressive to the people who visit your site, but search engines aren’t able to recognize it so it the bots won’t be able to crawl your site.

Poor Content

Content is what attracts the search engine spiders and when they don’t find it, they’ll simply skip your site and move on. It’s the only way to achieve a higher place in the searches. You can still have your flash as long as you use text also so that the search engines can find your site. The more text there is, the better you’ll rank.

Wrong Keywords

Choosing the wrong keywords is another mistake that webmasters make. Basically, with the wrong list of keywords, no matter how great you are ranking, you won’t make any money. The traffic you get isn’t much targeted, which means it doesn’t convert and give results. If you base your web pages on phrases that people aren’t searching for then your site will never be found by anyone. Keywords are how people search and how the search engine determines which sites to show in the results, so they should be one of your main priorities. The key is to locate lower competition keywords and to build your content around them. Keyword research isn’t hard but can be time-consuming, however; it is necessary.

Spamming

Link spamming is when someone distributes their URL across the web to get incoming links,while getting links is important; you will be penalized if you get too many at once. For your own good, don’t fall victim to the link building services that will mass spam your new site’s link and get you thousands of incoming links. But this doesn’t work that way, as search engines like natural link building. Do your SEO the right way from the beginning because Google is very strict on new sites and will sandbox you for the littlest misstep, like spamming your link on other people’s sites. The big secret is to build links slow and steady.

Who knew that SEO was such a simple beast to tame? The more you practice optimizing your site, the better results you will get. So, now you have it; quality backlinks, internally linking related pages, on-site optimization, and patience.

Categories
Business

Starting Online Businesses

Almost everyone gets an idea for an Internet business – it happens every single day. The Internet has become a more viable option since real-world businesses are not doing so well. You have to watch out for scam artists, the people online that promise you the moon, yet deliver nothing at all. Try to ignore these crafty individuals. They are simply mucking up the waters. You can make good money on the Internet. It happens every day. You just have to be willing to do the work to get it up and running (and then to continue running it). To make this happen, we wrote this article to help you understand what you need to do to find success.

Invest in Marketing and Advertising

Spend some time learning about marketing and advertising. There’s plenty of solid information on these topics, whether you pick up a book or order a digital course online. Since we are always surrounded by advertising and marketing messages, many people think they are experts in these areas even without having studied them formally. When you launch a business, it’s very valuable to be familiar with some sophisticated marketing strategies. This is an example of where doing some preparation can come in very handy for all of your future business endeavors.

Paying Taxes

Every business is required to file taxes. It is a complicated process, sometimes, determining exactly what you have to pay. Do you have employees? If so, you will have to pay taxes differently than someone that is merely in business for themselves. Being financially responsible for your business is something that you can do on your own. Just visit the IRS website. It will have information that can help you figure things out. Should you have the money in your budget to hire an accountant, this would be your best option. If you don’t have a lot of experience with paying taxes, this may be your best option. The accountant can figure out what needs to be paid, and you can figure out how to make more money with your business.

Being Truthful

It is important to be honest when doing advertising and marketing on the Internet. You don’t want to provide false promises – you want to deliver results. You can’t deliver the moon, so in the same sense, don’t promise potential clientele things that you will never be able to get them. Making promises on which you do not deliver can cause you a lot of different problems later on. For one thing, you might get sued for false advertising. It’s all about telling the truth, being honest about what your products and services can provide, and then presenting that in your advertising. People are simply liars if they say differently.

There are all sorts of things that go into the setting up and running of an online business. You also have to do plenty of maintenance and updating to keep your site running smoothly. While most of the time you can rely on your own common sense, there are always at least a few details that you might need help with. The suggestions we’ve shared here can help make your new online business a success. Many thing will become clearer as you gain experience along the way.